Toshiba to sell Tigerpaw CRM solution


Bellevue, Nebraska-based Tigerpaw Software has announced that Toshiba America Information Systems, Inc.’s, Digital Solutions Division (Toshiba DSD) will sell Tigerpaw’s Business Suite CRM solution to authorized Toshiba dealers.   The Tigerpaw Business Suite is a group of integrated CRM software modules for contact management, sales management and quoting, customer service, and inventory control. Designed to track prospects throughout the sales cycle and all touch-points with customers after the sale, it consists of four modules: Pursuit for contact management and marketing, Quotes for sales force automation, opportunity management, and line item quoting, Service and Repair for customer service, maintenance contracts, and technician tracking, and Parts for purchasing and inventory tracking.

“The Toshiba alliance represents Tigerpaw’s continued push into the service related marketplace,” said Dave Foxall, Tigerpaw’s CEO. “Toshiba is a highly recognized brand, and this relationship will only help to keep both companies on the leading edge of technology offerings.”

Tigerpaw Business Suite works in conjunction with a TAPI link for the Toshiba Strata CTX telephone system, enabling users to dial out of Tigerpaw’s Business Suite, as well as providing screen pop capability for incoming phone calls. The combination of the TAPI link and the Tigerpaw’s Business Suite allows for businesses to increase their bottom line by increasing efficiencies and offering world class customer support.

The CRM market is showing strength again, according to Jeffrey Kahldahl, director of marketing at Tigerpaw. And that makes the company’s Business Suite solution a natural for organizations looking to build their bottom line.

“In rough economic times, many companies are realizing they need to re-evaluate how to generate revenues,” Kahldahl told eChannelLine. “To do that, they’re first looking to their own customers, and at tools that will help them mine their existing customer base. Second, they’re looking at ways to increase their efficiency and reduce their costs. The market sweet spot for Tigerpaw’s Business Suite is service-related organizations, such as those with a help desk or with in-field technician support. But we’ve recently expended our targets to include more sales- and marketing-focused companies.”

Tigerpaw’s new distribution agreement is its first with Toshiba. The company has previously had agreements with ArcSoft and Avaya.

While the majority of Tigerpaw’s partners are U.S.-based, the company has had a presence in Canada for the past six years, and is currently expanding to other international markets, among them South Africa. Tigerpaw is also aggressively pursuing an expanded channel strategy, according to Kahldahl.

“At present, we have a three-part channel strategy,” he said. “First is partnering with companies such as Toshiba. Second is actively recruitment of resellers. Third is inside sales. Our overall strategy is to have majority of our sales occur through the channel, a target we want to reach within the next 18 months.

Alan Thwaits